Gems Pavilion Story

The continuous quests for the best raw materials clearly reflect Gems Pavilion’s attention to every step of jewellery making. From the designing to the manufacturing process, only the best things are used to ensure the finest and most valuable creations. To make sure that a raw material matches Gems Pavilion’s standards, the executives have to travel to the source to see it with their own eyes, just like when they went to Sasebo in Japan to visit a pearl farm.  To get to know a new material for jewellery making, tremendous in-depth research is needed. This is why Gems Pavilion has made the R&D process one of its priorities. Every material that the brand uses is a result of extensive studies and a careful selection. Gems Pavilion only chooses the best materials to make jewellery. According to their studies, only 0.09% of cultured pearls, and averagely in this farm,  are eligible for making jewelleries. This is why the sourcing department of the brand had to work harder. They just had to make sure that they got only the cream of the crop. “Materials with exceptional attributes make precious jewellery”. The material selection process is one of the brand’s top priorities. Every pearl is carefully selected and examined by our experts. They will closely look into the pearls’ attributes, namely the color, texture, cleanliness and beauty. With our strict standards, only 20% of sourced pearls are fit for making jewellery. Apart from the selection, stringing pearls to make pearl necklaces, pearl

The quests for new materials reflect one of Gems Pavilion’s core values, which is the perpetual development to be the best in everything. Since day one, Gems Pavilion has thrived to offer only the best for its customers by using the best materials to create outstanding works by skilled craftsmen. เWhen the plane touched down in Sasebo, the journey to find the best pearls began. Gems Pavilion executives made a visit to this pearl farm to learn more about every process of pearl making, from the cultivation, the selection, the development and the harvest. Each process is done systematically with utmost attention. The pearl farm’s staff were selecting oysters qualified for the cultivation. For pearl making, the process starts from the cultivation. The staff explained thoroughly how the oysters are raised. On average, it takes about one year for the oysters to be mature enough for the cultivation. Of all cultured pearls, only 0.09% are qualified for jewellery making. In this process, the staff is opening the shells to insert the nuclei in growing oysters. Layers of nacre will form around these nuclei, resulting in round pearls. The shells are opened by a special tool to be ready for the cultivation process. When the oysters are mature enough, artificial nuclei will be placed inside the oysters. Over time, layers of nacre that the oysters produce will cover around the nuclei. This delicate process is done by the farm’s specialists to make sure that the pearls are perfect. Inserting the nuclei

With the belief that the finest jewellery creations come from the best materials, Gems Pavilion has dedicated itself in sourcing high quality materials that meet the brand’s longstanding standard. For 22 years, Gems Pavilion executives have travelled to the hidden corners of the world to source the finest substances and the latest mission was to find the new shiny pearls to decorate the brand’s special masterpieces. And let it begin… Our latest destination was Saseno, a city in Japan known as a source of cultured Akoya pearls. โGems Pavilion’s executives, led by Janitha Thiravorachai and Piya Achariyasripong, took a trip to visit an Akoya pearl farm to see the whole process of Akoya pearl farming, from the cultivation to the harvest, so that they could select the best pearls (in terms of the quality and prices) for their jewellery pieces. The trip also reflected their aspiration to find special materials from new sources and to push the brand further with innovations. Time to ExploreAs soon as the plane touched down, their journey began. This pearl farm is one of the most famous in the city and recognized by the pearl jewellery industry. According to the referrer and coordinator, every process, from the cultivation, oyster care to the pearl harvest and production, is done by a handful of skilled craftsmen who combine traditional know-how with technology to create these beautiful pearls. In the next episode, we will go into details on how they work and show you how this farm looks

Revealing the first image that introduced Gems Pavilion to the world. Every image has a story. Gems Pavilion’s first image was one of a bright green emerald ring and a catchy phrase to enchant our esteemed customers. Below, “Top” Piya Ahchariyasripong, CEO of Gems Pavilion, shares some thoughts and stories about the brand. First ideas for the image This was the launching ad at the World Trade Center. The creative behind this ad wanted to bring out the message of a celebration or a grand opening, so we played with the image of a champagne cork. The ring featured was the one we were going introduce on the opening day of our store. It was our biggest star because of its large size and brilliant colour. The idea was to present ourselves as a new jewellery brand that excels in material and design. Memories from the shot The difficulty of this shot was the emerald green color. Precise control was required to pull off the shot in an age where digital technology was not where it is today. We intended for the shots to compose a series of emerald to be used in the ad and the customer catalogue. Design challenge at the time When we were starting out, people weren’t looking for fancy designs. The market itself was saturated with the same old designs of round diamond rings. We thought it was boring. But our designs were different. They were unique and they stood out. We took the shots

How our icon came to be… Throughout the 25 years of Gems Pavilion, one recognisable element of the brand is its marquise diamond-inspired icon logo. Read on to learn about the idea behind this icon and its developments. The Beginning – The Making of a (Brand) Name “It took a long while for me to come up with a name for the brand. I was also working in the real estate industry and was thinking that the word “pavilion” should be incorporated in some way. I coupled it with the word “gems” and so it became Gems Pavilion,” said “Top” Piya Atchariyasripong as he recalled the thought process behind the brand name that became the jumping-off point for everything after. The Journey Begins – The Crafting of an Image (Position) “Our brief to the logo designer was that we wanted gemstones. We wanted a pavilion with arches and lots of jewellery. This concept is central to our designs. Arches are always present in the design of our stores. At the World Trade Center, our store had an outward arch design. At Paragon and the Emporium, there is an inward arch design. Never a square.” The Logo Rises – The Creative Force “We briefed the designer on the background story of the brand name, so they designed the logo in relation to that concept. We went through several drafts, but nothing felt right. In the end, we canned them all and went back to the diamond. But most of the diamond